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| | | | Autocar, 8 November 2006
The World's Luckiest Delivery Driver
"Six years after P1 opened its doors, the prestige car club is expanding, with a second fleet of exotica based in Cheshire. With the toy box almost complete, it fell to Autocar to get the Ford GT north."
"This journey demonstrates why P1 makes obvious sense. It gives the opportunity to squeeze brilliant driving experiences around busy lives."
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| | | | Top Gear, June 2006
Vroom Up North
"Like the southern branch that opened in 2000, P1 North operates a points system that either lets you splash the lot on heady days in, say, a Vanquish S, or eke them out by spending winter in a Cayman S."
"...There's an annual fee of up to £13,750, but for that you do get access to cars such as the Ferrari F430 and Ford GT."
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| | | | Economist Intelligent Life, June 2006
Driving The Dream
"P1 has recently opened another branch in Cheshire with £1m of inventory. The plan is to expand the northern club over the next few years to match its southern counterpart."
"For those with crammed schedules and multiple calls on income [P1] is a practical way to live the dream."
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| | | | Financial Times, November 2005
Burn Rubber, Not Pockets
“Behind the anonymous roller-shuttered door of God’s Toybox stand several dozen cars from the Bentley Continental GT, Aston Martin Vanquish, Lamborghini Gallardo and a boxload of Ferraris...
Really slumming it in the P1 club means settling for the Exige... All the cars are immaculate, tended by a full time team of valeters."
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| | | | The Yorkshire Post , June 2006
Winning Formula Is One For The Road
"The whole experience was pleasurable, nothing was too much trouble. And the fact that members don't have to worry about the depreciation of the expensive cars they drive must help them sleep at night."
"What was impressive was the professionalism of the staff at P1... from the booking, to its delivery and collection, everything went smoothly."
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| | | | EN Magazine, September 2006
Great Business Ideas
"Did a fuel bill the size of a small town eventually grind you down and lead you to trade down the Aston Martin for a Mercedes - only to find [it] had devalued faster than the Zimbabwean Dollar?"
"The costs [of P1] work out at about £2 per mile... a lot cheaper than having a ridiculously impractical gas guzzler depreciating on the drive."
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| | | | Profit Magazine, November 2006
Precious Metal
"P1 opted to set up an operation in the north after reaching its membership limit at the original branch in Surrey... The company has proven popular because it offers previously unavailable levels of variety."
"There are a lot of [members] who own their own business, have retired, or they might own a Ferrari but want to have a go in an Aston Martin."
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